By Pingali Venugopal,Ram Kaundinya
Agri-input businesses have performed an important position in remodeling the post-Independence “ship-to-mouth” Indian financial system, depending on foodstuff grain imports, right into a self-sufficient economic system. even though agricultural productiveness is declining and environmentalists are wondering using agri-inputs, Indian agriculture can't get rid of agri-inputs. This e-book, after knowing the prior coverage surroundings, agri-input advertising, and advertising thoughts of either the govt and personal businesses, indicates frameworks for agri-input advertising and marketing businesses to align their options to the hot aim of sustainable agriculture.
The ebook will function a textual content for college students within the agribusiness administration programmes and likewise as a advisor for working towards managers and coverage makers.
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Agri-input Marketing in India by Pingali Venugopal,Ram Kaundinya